MBA Digital Transformation [EN] • Studia MBA - WSH we Wrocławiu

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  • FEES

Study mode: weekend
Study duration: 10 months (2 semesters)
Hourly dimension: 240 hours
Language of studies: english

Speed & action; two simple words that in today’s business world can make the difference between success and failure.

MBA Digital Transformation is built with these two key values at its core:

  • Speed: providing students with a full understanding of the latest cutting-edge technologies and innovations, empowering them to move quickly and anticipate market needs
  • Action: practical case studies and real life projects will project students in challenging business situations where they will have to take actions under uncertain conditions and time pressure. This will be crucial to make sure all key learnings of the MBA will not remain just a cultural baggage, but will be applied right away to empower students to succeed

The University of Business in Wroclaw offers a top quality MBA program, unique in its genre, able to bring together the latest Silicon Valley hi-tech and know-how with a practical approach to the European markets.

Our program is focused on empowering students through 240 hours of intensive and interactive business teaching (of which over 60% will be dedicated to practical experiences and workshops), delivered by top quality academics and business executives from Poland and abroad.

Each course of the program is built across a key capability that an entrepreneur / CEO must develop in order to succeed among competitors.

The MBA offered by our university is held in 100% in English, THE language when it comes to Digital Transformation. That is why our program is suitable for both Polish and foreigner students.

Our classes are lectured in 100 % by professional international faculty coming from our partner German and American universities, as well as English-speaking domestic faculty having specialized experience in different business areas.

The mission of the Digital Transformation MBA program at the University of Business in Wroclaw is to inspire start-uppers, entrepreneurs and even veteran managers to leave the safe paved way, take some risk and decisively act, fully leveraging the opportunities of today’s world to create something new, grow exponentially and, ultimately, succeed.

Program Partners:

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Our MBA program provides the tools and environment to empower you, your company and your career in the constantly evolving reality of the current business world. The cultural, geographical and academic diversity of our students contributes greatly to experience enrichment, expands horizons of thinking and provides a wider perspective on international issues.

Moreover, the global business success of selected guest speakers will ensure students will get inspired by successful real life stories (from Poland and abroad) and that they will grow their own network of contacts during their studies. 


I SEMESTER ( subjects and numer of hours ) 

  1. Marketing Management – [24h]
  2. Teambuilding and Leadership – [16h]
  3. Managerial Accounting – [16h]
  4. Business Idea Generation and “ getting started” – [16h]
  5. Pitching and Storytelling – [8h]
  6. Innovative Sales Techniques – [16h]
  7. Leveraging Data to Drive Results – [24h] 

II SEMESTER ( subjects and numer of hours ) 

  1. Strategic Management – [24h]
  2. New and Disruptive Ways of Communication – [16h]
  3. Customer Centric Product Development – [16h]
  4. AI Product Development – [24h]
  5. Digital Marketing 4.0 – [16h]
  6. Successfull High Tech Stories Practical Lessons – [22h]
  7. Certification – [2h]

In total: 240 h

MBA Digital Transformation program offers:

  • a complete understanding of the implication of the digital transformation in today’s business environment
  • a blend between the latest thinking available and cutting-edge tools to provide real-life solutions to contemporary business problems
  • AI & High Tech successful stories in the era of the digital transformation
  • development of personal and business skills required to lead own company in the modern ultra-competitive and continuously changing business environment
  • a risk-taking attitude that will enable you to challenge accepted mantras to bring your business to the next level
  • individual and team work, which teaches the real value of leadership
  • direct contact with globally recognized leaders from different industries
  • modern learning environment with new upgraded facilities that will stimulate your scholastic curiosity and make studying as efficient and comfortable as possible
  • each class bringing different ideas, life experiences and cultural imperatives to the program
administration fee  tuition fee  fee in 2 instalments fee in 4 instalments fee in 6 instalments
400 PLN 19900 PLN 10450 PLN 5350 PLN 3650 PLN
90 EUR 4485 EUR 2355 EUR 1205 EUR 820 EUR
100 USD 4915 USD 2580 USD 1320 USD 900 USD



10% discount on tuition fees for enrollments until the end of February
5% discount on tuition fees for enrollments until the end of March


Prices in foreign currencies are indicative. They are converted according to the current exchange rate of the NBP (National Bank of Poland) in force on the day of payment.



All fees should be directed to the following account:
Santander Bank S.A. 44 Branch in Wroclaw
account nr 04 1500 1155 1211 5005 3031 0000


1. 06-07.03.2021
2. 20-21.03.2021
3. 10-11.04.2021
4. 24-25.04.2021
5. 15-16.05.2021
6. 29-30.05.2021


In preparation

Potential applicants are asked to fill in the online application .There the application process will be outlined. Even if all the applicant’s documents are not yet in order, he/she is encouraged to fill in and send the application and further documents can be sent shortly thereafter.


MBA applicants should have at least a bachelor or master degree. Further requirements include a completed application form and copy of the diploma with Supplement.

English proficiency certificate will also be required unless the applicant is a native of an English-speaking country. If a candidate cannot submit an adequate certificate, there will be Business English examination in the form of WSH Admission Test.

Required documents:

  • Completed application form 
  • Certificate of English proficiency (or passed internal WSH English Exam)
  • One photo (35x45 mm)
  • Proof of payment of registration fee (PLN 300)
  • Copy of the diploma of completion of first-cycle studies (and a certified translation into Polish – for foreigners)
  • Supplement or excerpt of study register (and its certified translation into Polish – for foreigners) – applies to Polish universities’ graduates who completed their studies after 2005
  • Signed education agreement with attachments in two copies in English and two copies in Polish (to be signed at a later time)
  • Proof of payment of non-refundable registration fee (PLN 500) Registration fee shall be transferred to the University’s bank account:
    Santander S.A. 44 Oddział/Wrocław 04 1500 1155 1211 5005 3031 0000,
    adding in the title:  MBA registration fee + the Participant’s name.



22 Ostrowskiego st
53-238 Wroclaw, Poland
room: 1/3

sesja anna sikucinska

Anna Sikucińska 
MBA Program Coordinator
phone +48 71 333 11 91


sesja Raisa Chudek

Raisa Chudek 
MBA Program Specialist
phone +48 71 333 11 81
+48 71 333 11 91
Gabriele Favarò

Gabriele Favarò is the Vice President of Global Operations at Fanplayr, one of the fastest growing start-ups in Silicon Valley, with the mission to make behavioral data actionable in real time.

He strongly believes that the best solutions are data-driven and throughout his career he leveraged quantitative insights to help businesses improve and optimize their performances to ultimately drive up their profitability.

His key areas of expertise include: General Management, Business Strategy & Planning, Start-ups, Product Development, Customer Success, Digital Marketing, e-Commerce, Behavioral and Predictive Analytics, Supply Chain Management, Project Management, Demand Analysis and Forecasting, Process Modelling and Improvement, IT, BI.

Previously to Fanplayr, Gabriele had been a Project Manager at Sky (pay tv part of 21st Century Fox) and PPG (global leader in the coatings industry)


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Luca Bertocci

Luca is a Partner and Regional Director at Garrison Group. He has experience in over 20 countries with several companies, both multinational and local ones (Carlsberg, Efes-SAB Miller, Unicer, Danone, Carrefour, IKEA, VISA, the Norwegian Olympic Committee, Bayer, Sanofi Aventis, etc.).

Entrepreneurial by nature, he co-funded PostPro, a cutting-edge startup with the objective of democratizing the access to advertising to everybody in the world.

In addition to his consulting work, Luca is a Visiting Professor of Global Marketing and Advertising (MBA level) at Economic University of Krakow and at University of Business in Wrocław (Executive MBA). He also taught as a guest lecturer at the Budapest University of Economic Sciences, at the LUISS School of Business (Rome), at the American University of Armenia, at the Maastricht School of Management (Bucharest) and led a Tuck School of Business Seminar (Dartmouth – USA Ivy League) in Istanbul in collaboration with Soyak Real Estate.

Prior to Garrison Group Luca worked for Pirelli (Milan) as a Global Demand Planner and at the Milan Chamber of Commerce (Shanghai) as a consultant for companies looking for new business opportunities in the Chinese market.


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Pierluigi Bucci

Pierluigi Bucci is the Head of EU Customer Success at Fanplayr, one of the fastest growing start-ups in the Silicon Valley, with the mission to  make behavioral data actionable in real time.

He loves to understand the nuances about customers behaviors and in particular to convert potential users to loyal customers and to raise their profitability through the right amount of real time actions (customized per each category of users). His attention to details and expertise in the field made him a perfect candidate to not only supervise all European campaigns, but also to directly manage key accounts in Europe with a direct communication with relative key C-level executives. 

His key areas of expertise include: customers segmentation, smart and targeted conversions, campaigns management, design and set up of online marketing strategies, e-commerce, account management.

Previously to Fanplayr, Pierluigi was Customer Insights and CRM at Sky and a Statistical Marketing Consultant at Nunatac.


Matteo Rinaldi

Matteo Rinaldi is a Partner and Regional Director for Garrison Group. He has been involved in consulting projects for Danone, Efes, Carlsberg, Ikea, Sanofi, Visa, Revlon, Aksigorta and many others.

Matteo is also an entrepreneur (co-founder of Post Pro), a start-up with the aim to change the role of advertising in the world.

On the academic side, Matteo is a Visiting professor in one of the best business schools in Italy (LUISS Guido Carli) and has also done several guest lectures, from Tuck School of Business at Dartmouth (US Ivy League), to several universities in Europe (Corvinus in Budapest; Cracow School Of Business, in Poland; BS Sole24Ore and LIUC in Italy; Plymouth State University in USA;  Kadir Has University in Istanbul, Turkey).

He is a published author of numerous articles in Italy, Turkey and Romania. He contributed to write several marketing books and is now working on his own one. He has worked in more than twelve markets, including also  Poland, and he is currently focused on expanding the consulting business in the African market and in South America. Before joining the consulting industry, he worked for the marketing team of L’Oreal as well as for the sales team of Coca-Cola Italy.


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Richard Lucas

Entrepreneur with technology companies in Poland, the UK, USA, and Asia


Richard is an entrepreneur with technology companies in Poland, the UK, USA, and Asia, employing around 600 people. Some are market leaders in their local  markets, one is in the rankings of top 100 companies globally in its sector. He has been a CEO three times, and is on the supervisory board of several companies.

He taught at KTP Business School in the early 1990s and currently teaches Entrepreneurship at the Tischner European University at the University of Economics MBA program in Krakow. He read Economics at Cambridge University, writing his dissertation on “Why Black Markets are Pervasive  in Communist Economies?” His book “An introduction to Market Economics for Poland” was published by PSB in 1992, and he podcasts about innovation and entrepreneurship at

He is active in promoting entrepreneurship. He is an Ambassador and financially supports OMGKRK -  the government supported foundation that leads the Startup Community in Krakow, Poland, and has been on the Honorary Committee for Global Entrepreneurship Week in Poland.  He founded CAMentreprenuers, a worldwide initiative to promote enterprise among Cambridge University (UK) Alumni, Students and others,

Krakow Enterprise Mondays, to bring together Students and Alumni of universities in Krakow. Open Coffee Krakow, the longest running pro enterprise meetup in town.

He is the founder and leader of TEDxKazimierz, under licence from, and has been active in TEDx and TED events since 2009.

He is a frequent key-note speaker and panel host talking mainly about innovation, entrepreneurship. management  and leadership.


Alessandro Martinengo Villagana

Serial entrepreneur, Digital Expert and Startup Advisor


Alessandro is a serial entrepreneur, Digital Expert and Startup Advisor.

He developed 6 companies from scratch in Italy and abroad.

Among his most successful cases there are a “Groupon” clone that raised €5M of funding, MyBeautyBox that has been acquired in 2014 by the most important Italian publisher (RCS Media Group); Xtribe that in 2017 became a public company in order to be listed on US Stock Exchange.

Currently he is founding partner at ITASA, a Business Accelerator that in recent years has helped over 100 companies and influencers become successful in the digital world.

Over his current role, he serves as advisor & investor at startup, tech companies and blockchain.

He has a strong passion for the startup process, growth hacking and data driven strategies.

In addition to his work, Alessandro is a speaker of several digital events and taught as a guest lecturer in the best business schools in Italy (L.Bocconi University and LUISS Guido Carli).

Before becoming an entrepreneur and advisor, Alessandro worked for big corporation such as Marsh & McLennan (the world's leading professional services firm in the areas of risk, strategy and people) and Nielsen (the global measurement and data analytics company).



Rudradeb Mitra 

Al Engineer and tech Entrepreneur; Founder of Omdena (his 7th startup); Author of a book, 10 research papers on AI, and over 50  articles on AI, growing sales globally, growth hacking, startups; Speaker at over 90 events from 29 countries and Mentor of Founders Institute, Google for Startups, Impact Hub, WeWork Labs, Start Global, Geek Girls Carrot.

 After graduating from the University of Cambridge, he entered the startup world and built six tech startups (one with multi-million dollars in profits) in 4 countries. The startups were B2B, B2C as well as B2B2C and were in various sectors like travel-tech, sales-tech, insurance tech, security, product platform.

 In the last two years, he is busy with sharing his knowledge and experiences. He is a lead mentor of Google for Startups, Founders Institute, and Reactor X. In the past, he was also a mentor of MIT Enterprise, Impact Hub, Start Global, and WeWork Labs. He has also been invited to speak in over 90 events from 29 countries.

He is an avid writer and wrote over 70 articles on topics like growth-hacking, sales, startups, Machine Learning/AI, future of jobs. Recently he also wrote his first book titled “Creating Value With Artificial Intelligence".

He is now building his 7th startup, which is a bottom-up collaborative platform for education and innovation. Since its start in May 2019, over 900 changemakers from 80 countries collaborated through the platform to solve interesting problems.

Linked In:

Antonello Schiavo

Antonello Schiavo is a Sales Operations Manager at Google, where he teaches outsourcing companies how to manage and operate their business like Google. Since 2016 he is also a Mentor at Google for Startups Campus in Warsaw where he mentored 20+ Startups on growth and marketing strategies. 


He is passionate about innovative ideas and consumer trends and considers himself a ‘Future Lover,’ eager to stay in tune with the latest innovations and to know where customers are headed next.


His key areas of expertise include: Sales Operations, Digital Marketing, Project Management, Team Leadership, Mentoring, Data Analysis

Antonello Schiavo
Magdalena Petryniak

CEO Story Seekers Poland / Sales & Communication Consultant & Trainer

She is a communication expert and an entrepreneur who started two companies from a scratch and created more than 50 projects on a national and international scale. She founded her first business – a PR Agency in 2007 and successfully realized more than 30 PR and lobbing campaigns, including the one enforcing smoking ban in public places in Poland.

Currently, she is a charge of Story Seekers Poland, a consulting and training company based on Mike Bosworth Leadership™ License. Magdalena is a part of Mike’s global team of coaches and consultants who help salespeople and business owners in high tech industries to sell more effectively. She conducted more than a 100 projects and workshops for organizations located in the USA, Singapore, UK, Germany, Czech Republic, Armenia and Poland.

She has an extensive and broad experience in public speaking. She organized and staged more than 50 business conferences as a Director of Special Programs and conferences at Harvard Business Review Poland, she moderated discussion panels in the Economic Forum in Krynica and runs her own interviews series “Hero Stories”

She brings a practical experience to an academic world, caring out lectures and workshops for post-graduate and MBA students at Krakow School of Business UEK, Kozminski University and Hult International Business School in Boston. She has graduated from the University of Economics in Kraków writing a thesis about VC in Poland, the Leadership Programme at Johns Hopkins Bloomberg School of Public Health and the Academy of Innovations at ICAN Institute. She is actively involved in social projects. She believes that "People are influenced to change by people they trust".

For more information check:

magdalena petryniak