specIALITIES

The study program includes three areas: 

  • HOTEL BUSINESS AND GASTRONOMY -

    You will learn ways to organize hotel services. You will learn how the market environment of hotels functions, you will learn how to effectively promote hotel services.

  • EVENT AND COGNITIVE TOURISM - You will learn the latest trends in business tourism. You will know how to successfully create and promote tourist products, learn how to acquire customers and prepare offers in the field of event and cognitive tourism.
  • ACTIVE TOURISM AND RECREATIONAL SPORTS - You will learn the secrets of leadership and being a guide, you will take part in numerous field activities taking place in diverse environments. You will learn how to design and promote active tourism products.

SUBJECTS

 

COURSES

  • workshops in which active methods are used to fully develop student team-building skills;

  • laboratories or classes in modern computer laboratories, using the latest programs and technologies;

  • case studies, classes during which students learn innovative solutions applied in tourist centers and practices that they will use in their future professional work, solving tasks based on specific case studies, classes are held at the university headquarters or in external companies;

  • visits to companies are an opportunity to get to know their functioning, organizational structures, find out about the challenges faced by such enterprises, learn about the most common problems they face.

StudiES AT THE UNIVERSITY OF BUSINESS IN WROCLAW BENEFITS:

  • qualified staff of practitioners and staff of scientific and didactic employees,
  • education in an international environment,
  • the possibility of completing one-term or one-year studies abroad in one of the several dozen partner universities,
  • abroad internships - the possibility of internships in international companies, including in Germany, Finland, Spain, Denmark, Portugal, Italy and many more,
  • guest lectures of visiting professors from dozens of partner universities,
  • the ability to choose major subjects in English,
  • joint participation in classes with students from foreign partner universities,
  • additional trips and courses abroad (Intensive Courses, foreign study trips),
  • certified language exams (TELC) at the headquarters of the University of Business,
  • individual approach to each student.