Designing business tourism events for the next generation
We invite you to the open lecture of Dr. Rob Davidson, which will be streamed on Facebook of the University of Business in Wroclaw on Friday, May 22, 2020 at 17:00.
Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the meetings and events industry. His main areas of expertise are conferences and incentive travel, and he has written seven books on these themes. He has carried out research projects for a number of major organisations including the Poland Convention Bureau, the Ireland National Tourism Development Authority, and the Society for Incentive Travel Excellence. He teaches as a Visiting Professor in three European universities, where he educates and inspires Events Management and Tourism Management students every year.
During lecture he will explore how the tastes, preferences and values of Generation Z, the latest generation to enter the workforce, will shape the events industry in a post-Covid19 world. It will be useful to anyone working in the conference and events industry or anyone planning to make their career in that business.
Feel free to join us!